BLOK AUTO DETAILING CO.
Objective: Design a full logo system as well as brand collateral for an automotive detailing company.
Creating the identity for BLOK meant going back to the old days; more simple times. This drew the creative direction of the logo design to solid silhouettes, powerful presence, and plain layout. BLOK is a classic, timeless, and modest brand, and this logo exploration showcases all of these attributes.
Branding • Identity Design • Collateral Design
LOGO SYSTEM
VARIABLE USAGE
BRAND COLLATERAL
For brand collateral, I designed a business card and services booklet. These were designed to be straightforward and bold, while showing off who BLOK is and what they do.
SERVICES BOOKLET
